Located on the banks of the Pearl River, Chow Tai Fook Finance Centre (commonly known as the East Tower) is located in the heart of the CBD of Zhujiang New Town, with a height of 530 meters and is home to the K11 Art Mall, one of the world's top 10 tallest buildings, alongside the Canton Tower and the Guangzhou International Finance Centre. The building houses state-of-the-art K11 commercial, hotel and entertainment facilities, and is a landmark in South China.

Guangzhou East Tower has the country's largest creative school and club for senior executives, and is the tallest comprehensive building in South China, bringing together complete business facilities, providing the most indoor public space, and creating the country's first vertical village. The core location of culture, the world's top design consultants, equipped with the most advanced building facilities, Hong Kong's excellent professional management team, to provide the best quality property services, from September 2009 to the present, Guangdong East Tower in the process of growing tall witnessed the completion of the sister tower Guangzhou West Tower and the Pearl River on the other side of the small waist overnight fame, it is certainly not to be outdone, with the first highest reputation to conquer the public's attention again, since then, the three towers on the new central axis of Guangzhou city, Zhujiang New Town CBD after 20 years of planning and construction has finally come to an end。